Janel Laban
Portfolio: Selected Projects
Overview: Apartment Therapy Experience
CV
Janel Laban
Portfolio: Selected Projects
Overview: Apartment Therapy Experience
CV

Portfolio of Selected Projects

 The press kit for the 2020 Catalogue became something even more fun to concept and create. It collected together images and ideas from several different teams, along with content from Catalogue, to create a big picture view for the press and the mar

Catalogue 2020 Press Kit

The January Cure

The January Cure

 As part of the the Test 2 catalogue team, I was asked to focus on the concepts and plan for social media assets to be created during catalogue production. The concepts were based on Get ready for life products, spaces and ideas so they could be rele

Catalogue Test 2 Social Media Assets

Catalogue Test 2 Press Kit

 I co-authored the Apartment Therapy Complete & Happy Home book with the sites founder, Maxwell Ryan. We had a goal to make a truly useful book for everyone, no matter their level of interior design, to feel confident in creating and maintaining

The Complete & Happy Home Book

 The Catalogue 19 press kit was my first big solo project at IKEA. It was so interesting to create this communication for editors, journalists, influencers, and coworkers, because I had so enjoyed being the recipient of IKEA press kits for so many ye

Catalogue 19 Press Kit

 One of the most exciting times of the year was when I and my Managing Editor would concept and present an entire years worth of monthly editorial plans to the rest of the company. It was always a treat to see all of our ideas come to fruition in the

Editorial Concept Creation & Planning

House Tours

House Tours

 Video at Apartment Therapy was originally tied to the editorial team and was therefore my responsibility; we were so excited to create video content to enhance our posts and communicate in a different way than we could with words and still images! T

Videos

 For Catalogue 2020 Test 4, the Core Team (Chiara Effort Lutteri, Marie Karlson and myself) took on a super fun project: connecting, creating and producing three special spreads to open the catalogue.

Start Here Shopping Spreads